First Word

Taking the lead of one of my authors Elizabeth Ferry-Perata who I encouraged to take a social media course designed specifically for authors, I thought I would start to drill down and define my own brand a little better.  If you've been reading my blogs and newsletter you have a pretty good idea about me. I like what Liz said in her blog, "I am who I am." (See her blog at: http://elizabethperataauthorblog.blogspot.com/ ).  I have to say that after 51 years roaming this planet and going through numerous amazing and sometimes painful life experiences, "I am who I am."  Who is that person? I am a good woman. I always strive to do the right thing. I'm nice to everyone, but if someone tries to "bite" me, it's not a question that I will bite back. I know you can't please all of the people all of the time, and inevitably someone just won't like me for no reason at all. Well, I'm not here to win a popularity contest. My goal in life i...

In my random thought process, I wanted to share some of the things in personal branding that I find sometimes entertaining. So, here for fun on a Friday: Business Portraits --ever notice the Bonnie Plumbing picture of the husband and wife team? Ever notice that picture has been the same for the last, what? Twenty years? Did you see their recent commercials where the wife is pretending to be the same age with the same dated hairdo? Kind'a scary and weird if you ask me. Do you think that helps their brand or makes her look ridiculous? I vote for the latter. Ever hire their services? Um nope! Business Portraits, Take II --ever seen a real estate agent's business card with his/her picture? Ever meet said agent to notice they don't quite look the same anymore? He/she is using a picture taken 10 or 15 years ago. Does he/she look ridiculous? Yes. Advice from the peanut gallery: keep your business portraits current to avoid the silly reality you're not 30-years-old anymore...