Three Reasons Why Business Owners Should Write a Book
Nothing can enhance your credibility and promote your business better than a book. A book is 10 times better than a brochure -- and depending on who creates your brochure and whether it's full color or not, a brochure can actually cost more money. Yes, I have had some business owners show me brochures that cost them $10 a copy just to print it up. A book can cost anywhere between $2-$3 a copy. Here are three reasons you should write a book about your area of expertise in business: Credibility = Expertise = Speaking Gigs The fact that you wrote a book makes you an expert. "An expert?" you cry. Yes, a book makes you an instant expert. You knew enough to write the book, right? Well, what do experts get asked to do? Share their expertise with others. You will automatically get asked to speak to groups about your book. Speaking Gigs = Exposure = Opportunities When you get up in front of a room to speak, what happens? People focus on you. They learn more about you and you...