What to Expect from Your PR Person
Public relations, widely known as the "airy-fairy" stuff, can be difficult to measure. Expectations of one's publicist can range from demands to be get exposure in a specific media outlet (mostly Oprah) or dozens of reviews ... a day. Neither of these requests is reasonable. On the flip side, your publicist should not use the often unquantifiable results as a way to avoid actually doing the necessary work to get you a reachable 1-5 requests per week to feature or review your product. If you're hiring a publicist, here are some things you, as the consumer, can ask for to ensure your publicist is spending the hours they say they're spending -- and leave no question in your mind that your publicist did her best job to serve you. Measurements of Success -- other than a bump in sales this is a tough one. Your product may have been reviewed in many publications but your sales don't reflect it. All you can expect or ask of your PR person is outreach to the media. ...