First Word

Blogging makes a great tool to market your business. Many free and paid services are available. I'm going to weigh in on my opinion based on observation and use of the tools. Blogger -- I obviously prefer Blogger. I use it for this blog, and I have been satisfied with its capabilities for what I do. And that is key to the process. What are you going to do with it? Now video blogging has become a big deal, and many marketers have promoted its use as popular. I see many sites now use video blogging, too. For what I do, video blogging isn't key. So my use of the video feature isn't as critical. Most sites now offer that feature (more or less in capability). Blogger allows you to insert a video. The problem I found is that my iPhone capabilities make it nearly impossible to send a video to my computer (too much bandwidth is required). So if you do intend to video blog, it's more dependent on whether or not you have the video-making capabilities. Additionally, some blogs ...

Do you know what are analytics? These are measurements of what your website or blog are doing (essentially a measurement of readership). Analytics measure things such as page views, click-thrus, sites where clicks come from, and where the clicks come from (countries), and more. If you use Blogger then you know analytics are also called stats aka statistics. If you're considering starting a blog, I recommend you take advantage of FREE services like Blogger. You can pay for services such as Typepad , which is more robust; but I have found for the average user the depth of a service like Typepad isn't necessarily worth it. Typepad does have two different levels of keyword searches and allows the user to break the blog into self-created categories. For example, on World Less Traveled's blog , it is broken down into categories such as vacation, travel tips, State Parks, recreation, etc. Her analytics measure pretty much the same things as Blogger, but you cannot see the depth ...