The Audio Book Opportunity
This week let's discuss audio books, which has become a $1 billion industry as of 2018. Last year when I attended the Great Valley Bookfest , I noticed readers kept asking me, "Do you have audio books?" The answer was no, but it made me think about it. Then the other day I got asked if we wanted to convert one of our best-selling books to an audio book - for a price, of course. That book didn't lend itself to conversion anyway. The question did pique my curiosity. I did a little research... The audio book market is rapidly increasing. According to the Audio Publishers Association , sales for audio books were $940 million in 2018. The market had increased by 24.5% over sales in 2017, which is a large increase. Projected growth indicates that sales figures will top $1 billion in 2019. This lucrative marketplace does offer opportunities. For indie authors, what are some of the considerations when answering the question, "Should I do an a...