Three Mistakes Not to Make with Clients
When doing client work, it can be fraught with a difficult push-pull power relationship; who is really in charge? When a client pays for services, it may seem like they get to call the shots. Yet it's your company and expertise they rely on. But think about it for a moment. All companies have to answer to someone. Big companies have to answer to their Board of Directors and customers. So, power is not absolute no matter who you are and where you work. In our business I see people makes mistakes in how they interact with clients and what they push back onto a client when, in fact, it's their responsibility even though it might appear that maybe it's not. If you work in a marketing and PR or even publishing group, avoid these common pitfalls: I t's-not-my job syndrome . This is the mistaken belief that you don't have to provide a client service because you don't believe it's part of your job. Here would be another example. I offer to provide a press release ...