Your Image as Your Brand
This morning I got an email from a Linked-In contact who is a photographer. He noticed my profile and congratulated me on having one of the more interesting profile pictures. If you think my profile pictures are fun and playful for absolutely not reason other than to post nice pictures, you would be wrong. My image is my brand. I am very strategic in how I have built my image to be fun and playful and certainly not boring. Notice in my blog picture above I am wearing red, which matches my company colors -- red, black and white. You realize that act was not random. I wanted the image to go well with the banner and the colors. I take factors like color into consideration when I build brand images not only for my company, but also for my clients. We take a holistic view on our author's products, and brand plays an important role. We've been working on the brand and image for the forthcoming 3L Publishing book Vengeance is Now by Scott D. Roberts . It is not by accident that Ro...