First Word

Great article on book marketing and social media ( click here ). I don't know how many conversations I've had with clients about consumer behavior, but this article amplifies what I've said. We live in an unpredictable, crazy culture that loved unimportant things like pet rocks, Chia pets, clappers, and a host of funny as-seen-on-TV gadgets that sometimes but most of the time don't work. If I had a nickel for every time an author asks me, "Is this best-seller material?" I would be richer than Bill Gates. I know what I like to read. I know what my friends like to read. I know what people are generally reading. But asking me if you've got the next Harry Potter or fan fiction like 50 Shades of Grey is basically asking me to call the next pet rock. I mean who knew that "mommy porn" and S&M would set American women into a dither or excitement. I was pretty surprised when some of my women friends gushed their love for this book. So in the abo...

I am looking forward to the book festivals getting started. The funny stories await me. People are really something to watch, and book festivals almost always supply the "moments". Speaking of the moments ... so I meet 3L Publishing author Scott D. Roberts for lunch to discuss his forthcoming book Hidden Agenda . We're both kind of wise cracks, and he comes up with the absolutely best line that is what they call in the commercial "priceless". So here is why if you're a creative person you should always either keep a notepad (albeit your cell phone works too) by your bed (you know to capture dreams) or at least keep one in your pocket. Three days later, he texts me, "What was that line again?" It's a great line and now he wants to use it in the book -- and he can't remember. I couldn't remember the exact words, which were succinct and crisp. Lesson numeral uno: you never know when greatness will strike so you better keep a pen and paper...

Ever see someone walk across a busy intersection absorbed in texting on his/her Smart Phone? How common is that scene (and how dangerous)? When I lived in LA the scene of a guy or girl walking obliviously down a busy street texting or doing something else on his/her Smart Phone was as common as a McDonald's on every other corner. People go to restaurants to enjoy a lovely meal and instead of conversing with each other each one's head is down and each one is absorbed in something on the Smart Phone. Bored waiting for something? Just watch a movie on your Smart Phone. Don't feel like talking to your companion, play on your Smart Phone. Forget magazines in the waiting room. Download an article. Some of the conveniences are really great. Who doesn't want to watch a movie while waiting for something. The issue at hand is the disconnect and alienation. When I was married the TV was on 24 x 7. When I got divorced I swore to put an end to the major disconnect the flat screen ...

Okay, I have to start off with an astute observation made by wonderful boyfriend Kirk Donnelly who whispers all sorts of sage wisdom in my ear. One day we were bantering back and forth in text and the discussion took a serious turn.  Suddenly, my phone rings and Kirk says, "Why the heck are we having a serious discussion in text?"  I started laughing. "I don't know sweetheart, why are we?"  "Text is no place to have a serious discussion, sweetie." LOL ...  And words to live by ... TEXTING is no place to have a serious discussion whether personally or professionally .  We are a strange techno society indeed. What is up with people using text to discuss important matters? I had a relationship where the person never picked up the phone and all the heavy stuff went down in text. First, text and email are cold media -- no voice, no inflection, no tone, and no idea of the true intent or emotions behind it. The only upside, you ca...

I finally after resisting it had to break down and text people. It's an interesting floodgate. Once I started doing it, all of my clients and friends must have picked up on the text vibe ... she's texting now let's text her . So, now everyone is texting. Texting has even taken on a form of courtship (among other things). I recently got a surprise text from a male associate out of nowhere. I was surprised to even hear from him. And the texts weren't about work. He was asking me how I was doing and that sort of thing. Pretty soon the texts got a little "flirty" (not really a word) and it dawned on me, this is the new form of the "phone call." Men don't call women anymore. They text them. Think about it. It's almost safer, right? You don't have to face rejection with an actual voice. I also noticed texts are a great way to avoid real conversations, period. Need to talk about something difficult, let's text and that really limits the conv...