How Much Time Should You Spend Marketing?
I recently spoke to a group of small business owners. The question came up, "How much time should I spend marketing my business?" The answer is minimally 25-30 percent of your time should go toward marketing and promoting your business. Marketing, public relations and sales are the lifeblood of any business. While the actual business activity is way more interesting to most people (me included), marketing and promotion keep the business growing and thriving. Then I was asked, "How do you make time to do it?" My answer, routine. I keep a very strict routine with set goals and activities. Here is a peek at what that routine consists of: Blogging every morning -- I get up and blog every morning between 8:30 a.m. and 9:30 a.m. I don't write long blogs (as evidenced). Social media -- I make sure that sometime throughout the day, I post something to Facebook . I also link this blog to social media so that serves as content too. Four events a month -- I attend...