Small Business Marketing Fundamentals
I recently answered a questionnaire about marketing for small businesses. I thought I would share my answers with the rest of you to help other businesses. 1) How important is having an organized and successful marketing plan? What key areas should one think about when developing a marketing plan? My personal opinion is that a marketing plan is your roadmap really toward your tactics. I think your overall strategies and goals are important but really drive what you are going to do tactically to take action to drive your marketing campaign. The strategies lay out your intention to reach what markets and why -- your goals are your milestones toward results. Your tactics, however, state what tools and techniques will you employ to reach those goals. Without a clear plan, marketing leaders will pursue their marketing campaigns in a much more haphazard and random way -- and stumble toward success or not achieve success at all. 2) What are a few easy online mark...