Watch What You're Saying -- It Impacts Your Company's Image
I have had the pleasure of working on two entertaining books - Smash and Vanity Circus. I've also talked to other comedic writers. For a while, I did nothing but comedic writing for my blog, but then I shifted a bit toward a lot of information-based marketing. If you don't know what is information-based marketing, it's definitely worth exploring. What I found is that you have to sprinkle the humor lightly when relevant but stick to more serious information on the whole. How did I make such a discovery? Well, I watch my analytics. I had what I'll call Blog 1.0 out there. And after about a year, I noticed the blog stats crashed a bit from 600 average page views down to between 100-200. I found this drop slightly alarming. In the blog 2.0, I began different tactics, mixing up the fun with the valuable content, and then I watched another shift where the stats exploded -- and in one day they jumped up over 80%. What is the lesson? Well, you can sprinkle a little fun here and...