The Growing Contingent of Social Media "Disgust"
In giving my marketing presentation (especially in front of older audiences), a theme has developed. A contingent of the audience has what I'll call the folded-arm social media "disgust" attitude. The demographic here usually consists of those whose hair (how shall we say) has grayed. They don't accept social media, and most of these folks don't even know what to post or more importantly "why" they should post at all. Social media has become a lynchpin to my marketing mix. For me not to post on social media I would be missing a tremendous and valuable percentage of the market segment. Now the gray-haired naysayers who typically look at me almost with an incredulous disdain when I say it's mission critical to have a social media presence don't seem to understand social media in general nor do they even want to deal with it. The next contingent of naysayers will look at me with their eyes glazed over and push back by saying, "Who has time?...