First Word

I've watched readers and behavior when interacting with books. Here are the three things you want to be your very best to close a sale: 1. Enticing book cover -- the very first thing that lures in readers is a great book cover. A great book cover is the first draw to get a prospective reader to pick up your book. It's the first step toward a sale. 2. Fantastic title -- readers walk up, they see an intriguing title. A great title should be interesting, mysterious, intriguing, and not so own the nose direct that it won't spark the question, "What is this book about?" Note: If your title is esoteric or unique, make sure your subtitle tells the reader what the book is really about. Your subtitle should be direct. 3. Captivating back-cover copy -- reader picks up book based on cover and title and what does he/she do next? Flip the book over and read the back-cover copy. I've learned that you need to make sure your copy reaches the right audience. My boo...