First Word

Already impressed by Josh Mathe's new book In the Footsteps of Greatness , I sat down to my own writers' group ( Writers Who Mean Business ) last night to listen to his presentation on the subject. Kudos to Josh for a dramatic home run. As his publisher and publicist I want to point to why Josh's presentation was well done. Organized and thoughtful . He had created a PowerPoint he kept on his iPad so as he went through the slides he had it there to prompt him, but he didn't rely on it per se. He referenced it. Targeted and on message . He knew what he was talking about and (more importantly) WHO he was talking to. He was discussing "how he wrote his memoir" to give other writers fresh perspective and ideas. Natural and easygoing . He was "authentic" (as he described it) and relaxed. He wasn't try to sell anyone on his book. He was naturally and effortlessly leading the audience along through his message. In other words, Josh acted like ... ...

Ever thought of writing or having someone ghost write a book to support your business? Did you know a book is better than a brochure? Here are reasons why a book is better for business to create opportunities than any other tool you can develop: A book makes you an expert Experts earn credibility Experts get asked to speak in front of groups Experts even get PAID to speak in front of groups Experts get asked to speak to the media Media exposure gives you and your business exposure Experts can do back-of-the-room sales with their book AND make MORE money Audience members who see you speak will ask to meet and do potential business People who see you in the media will contact you for business A book is part of your marketing platform People throw away brochures; they do NOT throw away a book. In fact, they will pass on your book versus throw it away Do you want to know about my company 3L Publishing's Business Book in a Box package deal? For a flat fee based on th...

Bo Bradley, operations manager, and yours truly at offending event. Are you a want-to-be speaker or a professional speaker? Today's peanut gallery wisdom comes after a rude speaker proceeded to disrespect the audience's time not by 15 minutes, not by 30 minutes, not by 60 minutes, but probably longer since we got up and left after the offending hour had past. For all we know this speaker continued another two hours past time allotment. Why no one got up and left sooner than they did is beyond me. My operations manager Bo Bradley and I sat and became more and more miffed as we wanted to go home -- it was already 10:00 p.m. and her speaking time was supposed to end at 9:15 p.m. A few attendees began to slowly slip out to family responsibilities. We finally ran into the group organizer who encouraged us to pack up. Well, I am a business owner ( 3L Publishing ), and I am mindful of appearances. I didn't want to give a "rude" appearance to the group, but after the ...