PR and Marketing Exposure Builds Credibility and Influence
You’ve worked with me for months on your pet book project. We’ve finished, and it’s ready to go to press. Now it’s time to consider the future of the book, and for many authors their writing and speaking careers. Some authors want to try it on their own. Perhaps they have budget considerations, which is understandable; however, when you’re factoring your publishing costs, especially for those authors who want to expand their speaking careers and their books are part of their platforms, you have to think about the PR and marketing portion. In fact, if you’re considering working with a hybrid publisher like 3L Publishing, I strongly advise you to consider the PR and marketing with equal weight to the publishing. I can point to book after book in my catalog where the PR investment wasn’t made and the sales never took off. Authors often mistakenly believe that once the book is released, it will generate sales on its own. They hope for strong word of mouth, and yes, wor...