Hype over Substance!
OK, I hear this all of the time. "But that company made it sound so great!" And when it came down to the actual work, not so great! I know some people whose products and services are just garbage, but these same people are masters of hype. They tell you how exciting it is. How great they are. How successful! If you intend to invest in companies like that, here is your best advice for "consumer protection." Don't get sold on hype! Get sold on substance! Here are some tips to help you avoid the hype and find out if it's true. 1. Samples -- If someone has hyped it all up and made it sound all glamorous, look at the truth. What do their products look like? If it's a publisher, what do their products read like? Are they loaded with editorial mistakes and weak information or plot lines? Watch out and make sure that whatever samples, they show that these are really their products. You would be surprised about misrepresentation. Also, in the publishing world,...