"Serving" vs. "Selling"
What is your experience being sold to? I always associated sales with things like car sales men rushing out to hustle you or the salesman who follows you around the store saying repeatedly, “How may I help you?” Both of these situations were met with an irritated reply, “I’m fine. Just looking.” I’ve never approached sales that way. First, sales are the mainstay of any business. Yet if you’re like me having to “sell” something can be akin to teeth pulling – unwanted, unpleasant and avoided if at all possible. As a result, I don’t approach sales and marketing from any of those viewpoints. In fact, I don’t think of sales as “sales”. I mean, I focus on my products and services and identifying people I can be “of service to.” My approach comes not from how can I make money off this transactions (and don’t get me wrong money is important), but how I can I make your life or business better. In that approach it’s all about what can I do? What product (think books f...