Off to the Tucson Book Festival: Why Festivals Rock as Book Marketing Tools
One of the best ways to invest your marketing dollars is in book festivals. You can't look at a festival as a singular marketing strategy. Festivals return on investment (ROI) comes from the outreach and networking done to promote your book and get copies right in the hands of readers. When attending a festival as an author, here are some activities that will deliver precious ROI: Reviewers --hand the book and pitch it right to book reviewers. Meeting and talking about your book directly to a reviewer is much different than an email pitch. Make it memorable. Have you elevator speech prepared and deliver it effectively in 30 seconds or less. Make sure you collect the reviewer's business card so you can follow-up. Readers --try and useful trick to build your following; do book giveaways with the request that the readers post Amazon reviews in exchange for the copy. If you have a series you're working on copy giveaways are worth it. Fan following equals bigger sales for t...