First Word

Did you know that you can waste a lot of time by doing one thing. Do you know what that thing is? Not marketing to your target audience. YES! Many professionals fail to target their audience. When you’re doing marketing and promotion, failure to identify who you are trying to reach will fail to find your customers. When you’ve successfully found your target believe me you’ll know it. Your sales will immediately increase. And it’s not just a matter of targeting the right audience, it involves another key to success: Target audience + targeted message = SUCCESS. See, you could find your right target audience, but the message you’re sending might not be the right one. So when you’re doing marketing and promotion, you need to check. First, the obvious barometer of success is sales. Your audience is not responding to your message(s). Don’t be complacent. Sometimes you need to reach for a new message. Just because your audience doesn’t respond to the first...

I'll never forger this: I was at a networking function and this woman was discussing her blog. She said she had 5,000 page views a month (heck I struggle to get 2,000). She was an average business person. Here is what surprised me: her blog was about knitting . Realizing that I my blog was well under her page views, I suddenly had blog-envy. How does a blog about knitting get 5,000 page views per month? I randomly ask myself that question all of the time. Actually the question I really ask is: how do I increase my blog readership? Hmm ... My blog is about publishing, business and marketing (and I occasionally sprinkle in humor) -- check. I write about broad interest and general topics, too -- check. I include pictures when I have them to post -- check. I think over my "labels" very carefully -- check. I "think" my writing is good LOL (insecure writer syndrome) -- check. So, what's the deal? How can I increase my blog readership? Why does knitting get...