Make me a Best Seller
I have so many prospective clients show up with their book ideas and the absolute certainty they have the next best-seller. I get asked the critical question, "Do you think this idea will be a success?" First, without doing some kind of market study, I can't answer that question without any level of certainty. I can take an educated guess. I have really great instincts. The three top-selling Amazon books published by my company 3L Publishing were my selections. What I can tell you is the no. #1 fail point every time. Do you want to know what it is? And actually this response came when a good friend of mine asked me how a particular book in the 3L catalog was selling. What is the fail point? Failing to invest in promotion . Many authors spend the time to write their books, and then once the "creative" side is finished, they often drop the ball. They don't procure our public relations and marketing services OR they invest very little money in it, and yet st...