What I've Learned About Business ...
I think I learn something new about business almost every day. As CEO of 3L Publishing ( www.3LPublishing.com ), I started this company with a crumb and a bread box (just kidding ... but close). Here are some of my lessons that might help others. Expensive Education -- Distribution If I were to tell you that at one point I actually paid a distributor to sell my books that never paid a thin dime, would you believe me? If I were to tell you I paid that distributor over $10,000 would you believe me? And received no money in return. Well, believe me . The book distribution business is hinky and borderline fraudulent. Bigger publishing houses might suffer through their loop holes, hidden costs, and funky billing, but boutiques like ours cannot afford those practices. To make matters worse our clients' attitudes at that time did nothing to save it. We had to buy returns one time, and the client had the nerve to say, "It feels good to sell books." Well, needless to say those ...