Media Pitching No-No's
Sometimes when we’re working on certain projects, I send out queries through Help a Reporter Out (HARO). These queries put me on the receiving end of public relations pitches. In my business as a publisher and marketing specialist I spend half my day doing public relations activities. I often pitch the media myself. I thought I would take this opportunity to share some tips I’ve learned from being on the receiving end of pitches. Here are things that DON’T work: One-line pitches show laziness on the publicist’s part to not even attempt to convince me while his/her client is ideal for my project . I actually feel annoyed when I read a pitch that goes like this: my client Joe is perfect for your project. You can see that gives me nothing to go on. And the inherent expectation is for me to do my “homework” on Joe and be convinced. Suggesting I watch this video or go to this website or read all of the articles is another sign of sloppy public relations wor...