Use Your Book to Create Opportunities
In the highly competitive book business, most authors come to 3L Publishing with their sights set on making the New York Times best-seller list. While that is an admirable goal, those authors always make me nervous. First, the desire for your book to climb to the top of the list is a fun and fabulous goal, but only when you put everything into perspective and realize that accomplishment should actually not be used as a lofty measure of your success. I don't discourage my authors' dreams. What I try to do is redirect and redefine their ideas of success. When you write a book and put it there, you face several competitive realities. First, did you know that literally thousands of books come out each day? Second, only a tiny percentage of those books ever come close to becoming best-sellers. What I like to do is redirect the author's attention to the easy wins. What opportunities will having a book give you? Here are some examples of winning opportunities these authors would ...