Target Marketing and Promotion Works ... Misdirect or Miss and It Doesn't!
This discussion takes place I would say about twice a year -- target marketing. I am forever on the receiving end of a mass marketing campaign that is so off-target, I wonder if the marketing executive even understands what he or she is doing. The biggest offenders typically come from those who put little or not effort into their mailings lists or who they are doing outreach to. So, let's start with today's offense. If you are my "friend" on social media (Facebook) chances are you connected with me and not the other way around. I don't do much "friending" because I really don't need to do it. People come to me, and I have about 3,500 connections, which is plenty. This morning I have a message from a guy who asks two of the offending "mis-target" questions. Here they are: 1. Do you blog? 2. Do you want to learn how? Let's start with the basic breakdown. First, this person didn't look at my profile at all. The biggest and proba...