Three Lessons for Marketing Your Business
Common mistakes I see business owners make are valuable lessons for the rest of us. Here are the most common mistakes I see all of the time. No follow-up mechanisms . Most business people know they need to relationship build and network. They go out and network and/or speak to groups. They take business cards, enjoy a few conversations, find some prospects, and then what? About 75% of the time they return to the office and fail to follow-up. Do you realize that is like throwing money away. Creating opportunities and failure to follow-up is the same as walking to the nearest trashcan and tossing money in. Always make sure you have a follow-up system whether it's a pledge to email or call the person right after the meeting. Spending money on marketing tools and then not using them . Is your signage being used? Are your information sheets being passed out? Are your brochures given out? Do you hand out business cards or leave them in your pocket, wallet or purse? Do you have a news...