The Power of Following-Up Your Sales Leads
Do you make goals? I am a "goals girl" for sure. I think goals are important to achieve success. Author Dr. Donna Galante whose book It's All About the Millimeters breaks down the idea of goals into "millimeter steps," which is much like eating the elephant one bite at a time. I like to set daily, weekly and monthly goals. I have a desk calendar in which I write down 5 positive marketing moves in a day. Another author Heidi BK Sloss whose book Fortune is in the Follow-Up evangelized the idea that money gets lost by not following up with prospects. I've begun the daily practice of follow-up. Let's discuss how hard it can be to keep the follow-up engine going. Why don't you follow-up with people you've met who have prospective work on the table? Want to know my no. #1 reason (which I have gotten over)? I felt like a pest. Yes, I felt like I was pestering people by following up on a consistent basis. I had my imag...