Why Social Media is so Valuable to Your Business
When it comes to social media, it can't be ignored as an effective marketing and promotion mechanism. I run into people who still eschew its value. They look at social media like Facebook and mistakenly believe that it's only good for reconnecting with old high school flames or playing Farmville. The real value of social media works likes this (and if you're not participating you are missing out on a huge opportunity): Replacing the community newsletter or bulletin . In many ways social media like Twitter or Facebook have replaced the town crier. The news feed give equal access and lack censorship. I've often learned the headline news of the day on Facebook vs. the news. I don't like watching the news anyway, because it's so negative. On social media, you can read about the events as people react. You can also hear what is truly going on with your neighbors (if you're connected to them). While loaded with minutia, social media often provokes great discussi...