Sometimes When It Comes to Marketing Timing is Everything
I learned an important lesson this week. I use a service called Help a Reporter Out (it’s free) to find subject matter experts or contacts for books. I have been recently gathering profiles for Dr. Lance Casazza for his forthcoming book Habits and Attitudes . A few weeks ago I posted a request for more profile participants. I got zero responses (that time). I was perplexed and wondered if I had drained the proverbial pond of opportunities from HARO as a source. So I gave it a few weeks and posted a second request and guess what? I got a flood of responses. Wow! What they say about timing is absolutely dead-on right. Timing in marketing and promotion is everything. A powerful lesson here: Don’t give up just because your first or even second shot at promoting your book, product or service doesn’t get results. Who knows why I got zero responses the first time. I felt discouraged. I assumed (which really stands for “ass out of you and me”) … don’t assume an...