The Daily Blog
It's a la, la, la day and I have to blog ... well, I try to blog daily. Why do I blog daily? I'll tell you ... No. #1 -- Daily = Attraction from those Web crawlers . The web crawlers for the search engines are out on a daily basis, searching for new keywords to lure the little spiders to your page. This act attracts more readers. No. #2 -- Daily = building an audience . People who read the blog on a daily basis want to keep reading and no new material deters repeat business. Readership goes down if you don't keep them coming back for more. No. #3 -- Daily = interested readers = prospective business . Steady readers may some day convert to customers. Customers/clients pay the bills. Simple. Necessary. No. #4 -- Daily = interested readers = prospective business = virtual relationship building . Steady, interested readers who convert to prospective business become clients. You have to build a "relationship," which is done through the constant flow of inform...