I like to live by example. So when I tell authors or business clients for that matter they should do X, Y or Z, I prove my point by walking my own talk. So for authors, in particular, this information will be invaluable. For business readers, the same theories apply for products and services. Conventions and Trade Shows - reaching out and touching directly with your customers is no better way to understand their buying habits. Some booth space can cost $2,000 or better for the larger shows. I try to find shows put on by non-profit where they sell space for $800 or less. I see the value in prospective clients and not just book sales. Otherwise I wouldn't do it. I rarely sell enough books to cover my expenses. I love, though, the opportunity to talk to people and fans. I like to hear what they're thinking and want to buy. I love meeting and greeting new authors. Giveaways - We are working on a T-shirt for California Girl Chronicles with the infamous phrase, "Love...