What Works Best to Market Your Book?
What is the best way to market your book? A very good question that doesn't have a one-note answer. Like many products on the market, the best way to market something often depends on: 1. The buying mood of the public. 2. The way to reach the right audience. 3. Experimentation 4. Timing 5. Know when to hold or fold How do you determine the answers to those five things? The no. #3 ... experimentation. With each book (or product for that matter) you have to try different avenues to see what sparks sales. For some books TV appearances generate sales and for others nothing. Book reviews generate sales -- sometimes. Feature stories create interest -- sometimes. To create what we call in marketing "the snowball effect" you have try different things. And sometimes it's not just one thing (a book review and a TV appearance) it's several things combined to create that perfect storm to spark interest. Then there is the last problem of no. #4 -- timing. Sometimes it ...