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It's a la, la, la day and I have to blog ... well, I try to blog daily. Why do I blog daily? I'll tell you ... No. #1 -- Daily = Attraction from those Web crawlers . The web crawlers for the search engines are out on a daily basis, searching for new keywords to lure the little spiders to your page. This act attracts more readers. No. #2 -- Daily = building an audience . People who read the blog on a daily basis want to keep reading and no new material deters repeat business. Readership goes down if you don't keep them coming back for more. No. #3 -- Daily = interested readers = prospective business . Steady readers may some day convert to customers.  Customers/clients pay the bills. Simple. Necessary. No. #4 -- Daily = interested readers = prospective business = virtual relationship building . Steady, interested readers who convert to prospective business become clients. You have to build a "relationship," which is done through the constant flow of inform...

In the soon-to-be-released 3L Publishing book 10 Powerful Women 10 Strategic Insights into Successful Business , blogging is discussed as a powerful social marketing tool. A few key points important about blogging and its value for marketing your business. According to the 10 Powerful Women , companies that blog have 55 percent more website visitors and overall 88 percent more leads (in consumer market) and 67 percent more leads in (business sector). The main reason I persuade our marketing clients (yes, 3L Publishing does have exclusively marketing and public relations clients, too) to blog is the ability to drive more traffic to their websites. The search engine optimization (SEO) that arises from keyword labels pushes out to the Internet and pulls in visitors who do Google or Yahoo searches to find your blog articles. You need to ensure you make it easy to drive that traffic to your website by having that information readily available through information about your blog and links ...

Do you know what is information-based marketing? It is pretty much what it sounds like. The power of providing loads of great information to market and promote your business. I get asked all of the time, "Why are you willing to share so much of your expertise for free?" Because most business people and authors cannot do what I do. Giving and sharing information doesn't take away from my business, it gives me business. Once prospective clients understand the value of the information I am giving away, they typically are sold on my knowledge and expertise. Once sold on what I know, they are more open to hire my company to work with them. Blogging is a tool to provide information on a daily basis (yes, except Sunday) and build a following. Followers may not directly do business with your company, but if they're impressed enough with you they will refer you to friends. Prospective clients also research those they work with, and your blog becomes part of what they research ...