What are publishers looking for?

 

Good question, right? If you want to go the traditional or independent publishing route, you need to understand what is marketable to publishers. Just because you’re a great writer won’t get you published. Publishers want more than great writing. They need a concept that will sell. Always keep this key thought in your mind: publishers want to make money. They are a business, and like any business they need to stay in business. What are they in business to do?

 

If you think like a business person vs. a writer then it will help you understand how to sell your book to a publisher. Too often writers are only thinking that they want or love to write. They are thinking about craft. In fact, when I’ve done an informal survey with writers from my writers’ group, the majority aren’t thinking with their business hats on. When you fail to think like a businessperson then you’re less likely to sell your book.

 

When I researched what publishers want these days, the number one response was high-concept books. Nonfiction titles like Blink, Freakanomics, and others rated high on the list. These are unique perspectives on subjects like communications and economics that had never been presented in the way the books did it. I’m not suggesting the topics were original. I’m saying the way the authors presented their ideas (high concept) that earned the interest of publishers.

 

Notice, in both cases the titles were unique and provocative. Blink suggests all communication is absorbed in a mere blink of the eye. It’s true. Consider how much we see in mere seconds. Remember, first impressions have a high-impact. It explains why when we meet people we observe so much in mere seconds. That first impression can stick for a long time. I remember I met this woman once, and I instantly disliked her. Even though her energy made me uncomfortable I gave her a chance. However, over the long run my initial impression proved true. This book takes communication from that angle and then gets into marketing, advertising, etc.

 

So, as a writer developing ideas, please realize that the old adage is true: all stories have already been told. It’s how you tell your story that makes it unique and special. Taking an over-tread idea and flipping it on its ear will make it stand out. Publishers aren’t looking for the familiar. They are looking for the unique and interesting. And most importantly, a concept they believe will make money. You can be a great writer, but to succeed you need to be a great writer with a unique, great idea. A fresh perspective on an old story. 

 

For more information, send an email to Michelle Gamble at info@3LPublishing.com.