A Traditionally Published Book Doesn't Make it Great
Now
onto other topics ... today's topic is what I'm going to call
"Traditional Publishing Snobbery" AKA as TPS. I've run into it my entire
career and I wanted to refute why it's nothing more than elitist
misconceptions driven by old school ideas.
Listening
to TPS from unpublished authors who think they know everything is akin
to listening to your 12-year-old lecture you about relationships and
marriage LOL (yes, my daughter recently shared her "insights" on
marriage). Many TPSnobs (not snobbery) hold the ancient reader
misconception that traditional publishing act as a gateway to production
of "great" literature. If you're not traditionally published then your
book must not be any good. This fallacy is just that - a false truth.
Let
me explain. Foremost, the top six traditional publishers are
businesses, well, actually corporations. What are corporation designed
to do? Make money. Traditional publishers like any corporation have to
make money to stay in business. Money making is not necessarily
conducive to the creation of great literary genius. In fact, what most
traditional publishers want to see is a platform (AKA following). When
an author brings what in many circles is considered a "sure thing" they
are more likely to have their books acquired.
Does
any of that sound like it has anything to do with quality? No. So when
someone peers down his or her nose at self-published authors and act as
though their work isn't legit then these TPSnobs are showing their
ignorance. While some of you may have really enjoyed books like 50 Shades of Grey,
I have to tell you something: it's not a work of literary genius. In
fact that book panders to our most prurient interests vs. high-brow
literary attractions. Did it make money? You betcha - lots of cash!
Do
you believe any of these celebrity writers are genius literary pros?
No? Well, bring a name and a following to the table and traditional
publishers will scoop it up. Why? It's a winning, almost risk-free
proposition. Like I said, these big corporations have one primary
directive, make money. They don't have the leeway, time or resources to
gamble on unknowns. Does that mean your book isn't worth anything? It's
poorly written? No, it means you're an unknown quantity that a major
corporation can't take a gamble on and risk losing thousands of dollars.
In
the meantime, self-publishing vehicles do indeed promote an open
playing field and the possibility of something new and genius being
published. Let me also ask you: do you think that once an author builds
aforementioned following a traditional publisher will turn him or her
away based on writing ability? The answer is still no. Money is money is
money. A sure bet gets published. A genius piece of literary magic
without a name or proven track record doesn't get the same opportunity.
The
good news is that self-publishing or hybrid publishing opens a wider
playing field. Companies like mine give new and emerging authors the
actual chance to make it without the barriers of traditional publishing.
Not all literature or nonfiction is designed strictly to become a best
seller. Some authors want the opportunity to get their stories and
voices out into the world. Other authors want their books to help make
them subject matter experts and give them a platform from which to
speak. And some other authors want a book to support their businesses.
Does
this make those books bad? Does this make these books any less
legitimate? Does self-publishing = poorly written? The answer is
concretely no. So, next time you run into a TPSnob just give him or her a
dose of reality from a grown-up author (not a 12-year-old,
self-proclaimed but inexperienced expert).
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