First Word

Okay, it's Friday -- and we'll call it "not-serious-day" ... because I am not in a serious mood. So, here we go "Ready to Ramble". All right so I think I should share some of the most common grammar and spelling mistakes I see perpetrated by the masses -- and I'm just itching to correct them. Since I can't correct a billboard, I guess I will just share here on my blog and hope the news spreads throughout the land ;). Alright vs. All right -- it's not all right to be alright! Are you smiling yet. No, my friends alright is incorrect. I know this may shatter a glass house or two, but it's always "all right" ... all right? Toward vs. towards -- guess which one? It's America, is it not? Yes, I believe I am blogging on American soil. British usage sanctions towards. American usage embraces toward. Fair enough! So given that I own an American publishing company (www.3LPublishing.com ... plug), we will go for toward. Backwards,

No, there are no magic elixirs or formulas for instant business success. The Blue Fairy won't make your business a "real" business with a wave of the wand nor will the evil witch change your fate with a potion (can you tell I've been watching too much Disney over the holiday break?). BUT I have some great news. You don't need wands or potions to be successful in business. I've been a business owner for seven years, and here is what I've learned over the years and what I know works in business. Here are three things every business owner should be doing to create a profitable, successful business. No. #1 -- Networking . Do you remember in college when your professor told you to go out and network and you thought, "Oh no! I would rather spend the evening in the frat house." The idea of going out and meeting strangers sounded about as exciting as a root canal. Well, reality is you have to network to be successful in business. You have to shake stra

Meaningless or important -- you be the judge LOL ... here are the things I learned in 2012. I will either make you laugh, roll your eyes, or agree with me. Here we go: 1. When you move twice expect your stuff to magically disappear with no clear explanation of where it went ... did it get dropped? Did the fairies swoop in and move it to nowhere land? Did the movers steal it? Aw the questions are endless. I am most specifically curious what happened to my favorite leather jacket! It is missed in the cold weather. 2. When you get divorced, expect your ex to annoy you somehow. My annoyance? Taking all of my jackets to the Salvation Army. Yep! I had quite a collection. There are now some poor people with a beautiful INC leather, full-length coat. Oh, I miss it! 3. Dating in your forties is way better than your twenties. The confidence alone makes a whole difference. I had more dates than I knew what to do with. And it was fun ... for a while; but then you know I'm really like a

My blog will be shut down for the holidays! Yes, I do believe in downtime LOL. So, please enjoy the season with your friends and family. I resume posting on the 26th! I hope all my loyal readers enjoy reading the older posts. I've had quite a year evidenced by what I've posted, but the good news is my life and company are on track and poised for great things in 2013! I hope you all have a fantastic Christmas. Best Wishes to You All!  3L Publishing (www.3LPublishing.com)

I had this discussion with one of our authors yesterday. Some people mistake the editor's role on a book to be solely about finding the grammatical mistakes. On a fiction book, the editor's job is not just making sure all the grammar and usage is correct -- that is only one part of it. A story editor is looking at the entire picture. A good story editor does the following: Character development -- are the characters consistently written. Do their voices stay the same throughout the book. Did the author build real, vivid individuals who can be easily identified in the story? Story development -- does the story make sense. Is it being properly told with a beginning, middle and end? Are all the plots and subplots wrapped up? Does it all make sense? Holes and consistency -- are there any unanswered questions? Are their holes in the story? Are their inconsistencies? Are all of the references the same throughout the book? Are the names correct and in the right place at the r

Having trouble getting your creative spark lit? I have trouble all of the time. Yes, I'm super prolific and I write every single day. I have to write this blog every day, too. Do I make it look effortless? Well, sometimes I start with nothing. I got nothing! Today ... I got nothing except last night's weird dreams to fuel my ideas. Yes, I had a super weird dream, something about a story about animals and my fellow writing friend's desk. The manuscript was sitting on his desk, and it was a song ... all right what is my point? I don't have a point LOL, but I do have some great tips to kickstart your creativity if you're having writer's block. Let a title define your project . The title of my book California Girl Chronicles came to me first. I actually built the story around the title. For some writers this would be backward, but for me it worked. Just start writing from an unconscious level . Just sit down at your desk and let your fingers type and see where

The dating advice I keep posting on this blog is moving up our most-read items. Okay, so how I got positioned as an expert on dating is kind of funny. It seems we have some love lorn out there in need of a few tips and tricks. Well, I have learned some great insight into human behavior and dating that has worked very well for me. Of course, I am not suggesting I have always done the right things. I have definitely tripped and fallen with egg on my face and a few other trite cliches I could add to that sentence LOL. But before I give you some great tips, I must credit Bo Bradley, who is also my life coach and operations manager. She was constantly in the wings advising me carefully on what to do. Some of these tips are mine, some are hers, and some are just widely adopted and known by the experts of amazing books like Men are from Mars and Women are from Venus (great book, BTW). The man cave -- yep! The guys use it. My beloved boyfriend Kirk Donnelly denies use of the man cave. I on

The following is an excerpt from the forthcoming 3L Publishing book Vengeance is Now by Scott D. Roberts . If you would like to learn more about the book, become a fan on Facebook or send an email to info@3LPublishing.com. Pre-sales begin in January and the official release is April 2013. Chapter 1                   You’ve never really lived until you’ve seen the life leave another human being.   That’s what I wish I would have told my narcissistic Aunt and Uncle whenever they came by my mother’s apartment in the ‘Loin. “Slumming in the ‘Loin” is what I’d called it. They’d only come by to brag about their latest extravagant vacation.  I was only 10 at the time, though.  You’ve never really lived until you’ve seen the Eifel Tower.  You’ve never really lived until you’ve taken a helicopter ride along the coast of Hawaii.  My mother was ill most of my childhood.  Not ill as in cancer or a debilitating disease like multiple sclerosis.  She was sick in the head.  She did the

Friday morning musings really translates to I don't know what to blog about today LOL. Usually when I don't know what to blather about on the blog, I just start writing and see what comes out of my mouth. Oh! Here is a good one: It doesn't matter ... what doesn't matter? Here is my list of things I don't think anyone should ever fuss about (aka who cares ... or reality check) and it goes like this: 1. How many millimeters from the text is from the gutter in a book. Yes, an author once fussed over that one! 2. Asking me to verify that I really did spend those 2 hours on a project that in reality would have taken most people three times that amount to do ... yet you're worried I really did spend a whopping 2 hours on it. This one falls under the category of "reality check". 3. Getting a bargain-basement quote on publishing services (you know it's a deal) and yet still asking, "Can I get another discount?" Or the other favorite: "W

We attended a networking function where there was an image consultant talking about (what else) -- image. I listened attentively and agreed with most of it. Although I don't think a suit is always the item to project the perfect image. For me in my business, I deliberately avoid business suits, because I want to project an image of fun and creativity, which is something in her speech she missed. Just like in the IT world where a "look" got adopted, the same can be said of other industries. I'm not running a staid corporation. I want my image to reflect my brand, and that is something she didn't recognize. My 3L Publishing brand projects fun, creativity, art and intellectual capital. You will never see me out on the networking scene wearing a suit. I dress fun, interesting and different with a sexy, flirty flair. But no matter how you dress two things are ALWAYS critical to project success: you shoes and handbag. Saying you're a success and then wearing worn-o

So Bo Bradley, 3L Publishing's operations manager, and I are working on the book 20 Reasons not to Date THAT Guy , which we want to publish for Valentine's Day 2014. In the meantime, my astute and non-romantically challenged boyfriend Kirk Donnelly, who initially gave me the idea for the first book, declared he wanted to write the male version to help those hapless guys out there. His version has the working title The Stupid Guy's Guide to Finding and Keeping a Woman . So, he sat down over the weekend while we were eating and began his tentative table of contents. He came up with 11 things (so far), and I thought it would be great to share it with you all. Here it goes (and for the record, Mr. Donnelly practices what he preaches, which is why he got me LOL). Keep your woman happy -- it's your job! Listen to her, don't judge or solve Do what you say you're going to do in a timely manner Be a man of your word -- respect is imperative Spend time with her --

We do book coaching here at 3L Publishing . We see manuscripts in the early stages, and we see common mistakes. Here are some of the most common. Exposition and storytelling via dialog . Have you ever heard the phrase show don't tell? New writers often use dialog to tell their stories vs. telling the story. They will give their characters paragraph-long speeches. How often do you talk to someone in paragraphs? I would suggest most conversations go back and forth -- that is a more natural flow. And it's far more compelling and interesting to read the story told via narrative not dialog. Formalism in dialog . These days have you ever heard a generic conversation sound formal? Probably not. Most people use idioms, slang and colloquial expressions. If you are telling a story about certain age groups of people, go out and listen to how those people really talk to each other. Use dialog to develop your characters and show who they are; don't use it as a storytelling device, b

Okay, I have to start off with an astute observation made by wonderful boyfriend Kirk Donnelly who whispers all sorts of sage wisdom in my ear. One day we were bantering back and forth in text and the discussion took a serious turn.  Suddenly, my phone rings and Kirk says, "Why the heck are we having a serious discussion in text?"  I started laughing. "I don't know sweetheart, why are we?"  "Text is no place to have a serious discussion, sweetie." LOL ...  And words to live by ... TEXTING is no place to have a serious discussion whether personally or professionally .  We are a strange techno society indeed. What is up with people using text to discuss important matters? I had a relationship where the person never picked up the phone and all the heavy stuff went down in text. First, text and email are cold media -- no voice, no inflection, no tone, and no idea of the true intent or emotions behind it. The only upside, you ca

If there is anything I know is this: doing the same thing over and over again and expecting different results is the kiss of death when those behaviors killed your relationship and you expect them not to affect a new relationship. It's like the suggestion of doing something the same but expecting different results. When in a new relationship, use your old relationship as your instruction guide of what not to do again. Here are some fabulous tips to help create strong bonds with your significant other versus tear apart something that starts out strong and soon disintegrates. Now mind you I'm not a psychologist or counselor, but I am a student of life. TV killed the Love Stars . How many of you out there come home from work, sit down, and watch TV all evening vs. talking to your partner? How many of you actually eat dinner in front of the TV? There is absolutely nothing wrong with a little TV here and there; but when the television becomes the focal point of entertainment in y

I have situations arise all of the time where I am just amused. Now I have to admit most authors who do these things are doing so in pure innocence and lack of knowledge, which of course, I am aware ... but none the less, it still entertains me. You always have to keep your sense of humor in this business. So, here are two things I find infinitely amusing. The hand-drawn, homemade illustration . Many children's authors make this mistake. As a part of their pitch, they will whip out the homemade drawing their kids produced and say how cute it would be to use their kid's work in their professional children's book. All right, that's cute ... okay ... BUT it's a far cry from "professional" and while you may be astounded by your little Suzie's talents (and perhaps little Suzie is a master hand at the Crayolas), but you're not alone in your "cute" idea. In fact, it's a common idea among many new children's book writers who don't k

You're an aspiring writer. You already write, but you want to improve. You just didn't know what I'm about to share LOL ... okay, all qualifiers done now. Here are three tips to improve your writing. Words, words, everywhere too many so let's spare the air (see I'm feeling humorous today) . Wordiness! Wordiness bogs down your work. Wordiness makes your sentences longer. And wordiness makes your editor have to bring out a major chainsaw to hack your work down to the message. Here is an absolutely fantastic exercise. Take a paragraph from one of your works. Look at how many words could be easily deleted. Delete them. Now repeat. Keep going until you have only the "bones" of the sentence left. Now read it. How much easier is that to understand? The biggest offenders tend to be too many adjectives and adverbs. Dialog or Shakespeare . I see so many writers who write their characters' dialog like it's a Shakespearian play. The formalism makes it soun

I've made great discoveries in life about human behavior while out networking. Do you want to hear my infinite wisdom and completely unimportant thoughts this morning? Okay, here it goes. Here are things I learned about human nature from observing various "tribal" behaviors while out networking: People don't listen . Yes, it appears that no matter how you spell some things out, some people have so much wax build-up in their ears, they don't understand a thing you've said. I swear some people you can repeat what you've said two dozen times -- and they still scratch their heads in complete confusion, because they weren't listening. Want to know what they were doing instead? Let me tell. They were either a. planning out what they wanted to say no matter what you said or b. trying to think of something clever to say that would make a wonderful argument to what you just said. Or more importantly when networking, they're only concerned if they can sell

Many authors mistakenly believe the hardest part of writing a book is ... writing a book . They are creative geniuses and artists -- and most aren't business people. They don't think like business people. Hey, they are artists, which is perfectly okay. If you know your left/right brain don't party together then think of this way, hire a marketing and PR professional to promote your book. In the meantime, though, you can do two very easy things to promote your book. Blog . You are a writer, right (look the two different uses of the "right" LOL) so writing a blog should be like getting up every day for you. A blog can be set up for free on sites like this one. You don't have to spend a lot of money to have a graphic artist create a simple brand. You would be surprised how easy it is to set up a blog on this site. It's very easy. Set up a blog, but don't cry, "What do I write about?" You have plenty to write about whether it's fiction or n

Surprise! It's Uncle Ned and he hates turkey! What ya gonna do when it's food for you! LOL Thanksgiving is always the funny holiday to me. I find the situations that arise very entertaining. I also scratch my head, too. So, here is your post-Thanksgiving amusement. First, have you ever noticed that people will tell you stories about their families -- and there seems to be a running theme that involves some kind of family feud or conflict? A friend of mine was telling me the bitter "Uncle" story, and another friend was telling me how difficult it was to deal with her family. It hit me. No one was talking about gratitude, which is what they should have been focused on. Instead, people were "manning" up to deal with their crazy families. Or someone was telling me how a family member offended someone else. Or someone was offended by a family member. Families are complicated for sure, which is why some people pick their families. I was talking about my best f

HUGE Holiday Blowout Sale -- Editorial Services  Santa is coming to town to magically pull out of his sack, your dream come true -- to become a published author!  Got a manuscript you need to have edited and prepared for publication? 3L Publishing is offering a one-time only  Holiday Editorial Special : $500 for basic proofreading services up to 200 pages $800 for basic proofreading services up to 350 pages OR, we will offer a one-time  Happy Holidays You're Published Package  deal that includes: Basic proof reading  Complete graphic design including an amazing cover (illustrations not included) Beautiful soft-cover book completed and ready to print (print costs not included) All for a Package price of: $3000 up to 200 pages $3500 up to 350 pages Packages can be paid in 6 easy payments of $500 and $583. If you would like to get your book published by true professionals and take advantage of this amazing  HOLIDAY OFFER , please send email t

A funny little peak at the table of contents for the forthcoming 3L Publishing book 20 Reasons NOT to Date THAT Guy . Table of Contents Introduction Chapter 1 – The Consummate Liar: “Lie-pards” don’t change their spots Chapter 2 – Cheater, Cheater You Don’t Want Neither Chapter 3 – A What?! Commitment Phobia – Run for it! Chapter 4 – Tap! Tap! Tap! Where the hell is he? Chapter 5 – Negative Ned and You Don’t Measure Up Chapter 6 – Your Guts SCREAMS “NO” Chapter 7 – Your Momma and Your Friends Shake Theirs Heads NO Chapter 8 – It’s ALL About Him or Hell to the No! Chapter 9 – What’s a Bar of Soap? He Doesn’t Care About His Health Chapter 10 – “Wow! Your Best Friend Lisa is so HOT!” … NOT! Chapter 11 – What Do You Mean Everyone Around Me isn’t My Servant? Chapter 12 – What? You Need an Orgasm, too? Chapter 13 – His Dirty, Little Secret – YOU Chapter 14 – Generally “Goopy” Behavior is His Norm Chapter 15 – What? You Want Me to Spend Time With … Y

Dear Jeaninne: Congratulations! The epic results are in for The 2012 USA Best Book Awards! Your book has been honored as a "Finalist" in the "Children's Picture Book: Softcover Fiction" category: Manuel's Murals by Jeaninne Escallier Kato, illustrated by Rachel Smith 3L Publishing, LLC 978-0615575438 Your title will be listed live on USABookNews.com for an additional ten (10) months. A complete list of winners and finalists in each category can be found at: http://www.usabooknews.com/ 201 3usabestbookawards/ 2012usabest bookawards.html

Since my company is going to publish the forthcoming book 20 Reasons Not to Date THAT Guy , I thought I would give the ladies some good dating advice to help find the right guy. I've heard many stories, and I recently got divorced and successfully got on the singles market and met the right guy pretty quickly all things considered. In measuring out in my mind why I was able to meet the right guy so quickly, I decided to help my fellow single ladies. A few things before I give you all some helpful tips. I have been talking to my life coach Bo Bradley from the beginning of my divorce. I used her advice and guidance down to my decision to leave the marriage in the first place. I also talked to my girlfriends who dated a much longer list of candidates before meeting the right guy. So, I figured out some important points that even while in my dating process, I managed to stay friends with the men I dated, too. Understand what qualities you want in your man . Notice I didn't say &q

All right so I am a consummate networker -- and my fellow networkers never cease to amaze me. You would think that a course in manners might be mandatory for all networkers who don't want to show off their worst sides to prospective business. You would think common sense would prevail over some of the worst offenses. Yet for some reason people lack what should be an obvious skill to discern between proper and just ridiculous behavior when out in public. So for shits and giggles, I thought I would give you a little "snarky" advice on five things NOT to do when networking. All-You-Can-Drink Buffet . You know getting drunk at a networking function probably is a bad idea, right? Um, yeah, well some of my fellow networkers don't get it. I know one gal in particular who is infamous for drinking an entire bottle of wine at networking functions. In fact, if there is only one bottle out, she will drink the whole thing. I suspect, she might have a tad, little problem there fo

I see all kinds of book covers. Authors who are considering doing self-publishing or using outfits like Smashwords will show me their prospective covers and ask the sensitive question, "What do you think?" As a publisher, do you know how hard it is to look at a horrible book cover and then have to gently deliver the words no author wants to hear, "It doesn't work." Style and taste in art are often in the eyes of the beholder. So when I tell an author with my well-trained eye his/her book cover failed what I'll half-heartedly call the "Michelle-litmus test," he/she often look like I took away their lollypop. It's not easy to share any kind of criticism with authors, but sensitivity over one's book cover runs high. The truth is, I have to tell the truth. And here is why: Your book can help create a bestseller or guarantee a flop -- yes, that is absolutely true. Ask any professional publisher. For example, an author had a terrible boo

Since I've been single, I've been given plenty of advice about relationships and how to find, attract and keep a man. I receive this newsletter from a guy named Christian Carter who gives what I think is pretty good relationship advice. He's talks about attraction, relationship management, how to keep the fire burning, how to keep your man attracted, how to get him to commit, how to attract him back if his interest wanes, and on it goes. Now I've been single, married and single -- and now I'm in a serious relationship again and we're getting engaged in the near future. I spent this last year dating and meeting men all sorts of ways. Well, after reading Carter's often interesting and sage advice and reading classics such as Men are from Mars and Women are from Venus and the Five Languages of Love  I realized one critical ingredient to not only attracting but keeping a man. It's not magical. It's not really a secret. Are you ready for it? (And I'

Last night I went for drinks with one of my dear, old friends. We've known each other for years. It was so great to see her. She has attended some writing workshops, and she attended my writer's group Writers Who Mean Business . We've discussed her book project on and off. I don't do pressure sales. I went out with her as a friend to enjoy some girl time. By the end of the conversation, she brought up her book project and an upcoming event she would like it published in time to release. The conversation shifted -- and within five minutes we decided to publish her book for the event. Relationship building is the key to all success in the modern economy. Networking and relationship building go hand-in-hand. You network to meet people -- and then you build critical relationships with them. You figure out how you can help them. You share and build a true, trusted business "friendship" and go from there. An opportunity to do business with them may or may not aris

A website today is your most important marketing collateral. Yet even in this day and age when everyone generally knows the importance of a website, business owners continue to try and design their own, which is a colossal mistake. If we know your website is an essential marketing centerpiece for your business, why are you attempting to create it yourself? You're not alone. Many small business owners try to build their own websites? They literally waste hundreds of hours trying to "figure" out HTML. They mistakenly believe their abilities to push around a few graphics qualifies them as a graphic designer. They think that English class they took in college and got an A on a paper qualifies them as a professional writer. First, let me debunk why all three of these beliefs are fallacious. 1. Web development is an entire profession . Professionals go to college to learn how to do it. It's not something you can learn overnight. And while you might master the basics, you

Writers show up with their manuscripts in hand and present something that is less than professional and wonder why no publisher will pick it up. Maybe they have a strong concept. Maybe the idea is marketable. Maybe the content is really great; but the publisher can't get past the hundreds of typos, grammar mistakes or unorganized prose to see the real brilliance in the work. So here are three really good reasons why you need an editor if you're seriously thinking about getting published or if you intend to self-publish. Grammar Police . The grammar police, as I like to refer to them, are the book reviewers. The grammar police will not consider how great your story is. They won't care about all of those well-developed characters. They won't care about the fantastic storytelling. They will tell the readers, "This book is loaded with mistakes. This book needs an editor and there are 20 mistakes in it." Driven to Distraction . The readers will not care that

The infamous shot cost .50 cents. And why does the worker look miserable? I figure for .50 cents she should at least smile. Over the weekend, we visited the Fortune Cookie Factory in China Town. The "factory" (and it was barely more than a hole in the wall) was pretty cool. You could get fresh cookies right off the "line" and the old man offered a taste of the fresh cookies off a plate. While standing there and watching the women take nothing more than dough that resembled pancakes and wrap them up into that cool fortune cookie shape, I decided to take a picture for my client's travel blog. I pull out my iPhone and gamely snap away at which point I am informed with a quick point of the old guy's finger at a sign that it's .50 cents per picture. I couldn't help but laugh -- he got me. I had already taken the photo. I love it, though, the temptation to take a picture led to a quick .50 cents for the factory. Other tourists were more than willing to

You have to make a conscious decision to balance your life. For years, I have been working round the clock in sacrifice of my personal life. In the beginning launching my company 3L Publishing . Launching a new business can be time consuming. Now six years later, I am past the launch phase, but I still find my business consumes my personal time. But I'm ready to have a personal life again. So, you have to look at the whole picture. I have been seeking work-life balance for years. And with a new man in my life who I am serious about, I want to spend time with him. Yet the work still hangs in the balance, so it's up to me to make some changes to get the balance, well, balanced. Here are three things for all you workaholics out there who struggle with life balance, too. Institute some boundaries, meaning put in definite work hours . It's okay if here and there you have to work overtime; but make a real effort to make that the exception not the rule. If your plate is always

I was talking to my operations manager, Bo Bradley, yesterday about my blog, and we laughed about how on some days I start off by saying ... "I don't know what to blog about ..." and here we are -- and I don't know what to say. How about thank God it's Friday? Nah, overused and trite LOL. Isn't there a restaurant called TGIF? Yes, there is. Okay, how about this: life is good and it's Friday. Okay, better and only marginally trite. Speaking of trite, did you know the worst writing is loaded with trite cliches. Sometimes even the most professional writers fall back on the overused and overcooked cliche. Here are some of my favorites: Caught like a deer in the headlights. White as a ghost. The sky's the limit. Happy as a lark. Okay, I could continue with a list of ever-annoying cliches. Cliches don't do anything but show me as a reader the writer lacks imagination. If you have an inclination to use a cliche, turn it on its ear. Here are some

All writers who feel insecure about their work, raise your hand. Okay, all writers reading this probably raised their hands or at least chuckled to themselves. Here is a really funny one for you. I am the CEO of 3L Publishing , and I've published five of my own books. I've won literary awards. And yes, I am an insecure writer. A dear friend of mine who is also a successful writer turns in each chapter of his book to me, and he then eagerly awaits comment. He, too, even with his success has joined the "Insecure Writers Club." Now it's one thing to feel insecure about your work. It's another thing to allow your insecurity to paralyze you and prevent you from publishing. You have to just write and accept that not everyone is going to love your work. I know it's hard. I face the demon every day yet I still write. I have to write -- it is who I am. Writing brings me peace. When I write I'm in the zone. So, if I allowed my insecurities to determine whether o

So I just texted this to one of my 3L Publishing associates fellow writer and book coach Scott D. Roberts. I said that to this day I still marvel over what I get to do for a living. We're both coaching two new books that were submitted to 3L for review. I recognize every single day how blessed I am that I don't dig ditches for a living (not that there is anything wrong with that ... digging a ditch can be a rather Zen experience, too). I am so blessed to own my own publishing company. I have such a great story behind it, too. I get asked all of the time, "Why did you open a publishing company?" The answer is simple: I had customers ask me to open it. It was a no-brainer. Opportunities like this happen all of the time, do you seize them. The difference between me and the other person who marvels over my successes is that I recognized and seize the opportunities. You have to be able to see those chances that pass before you and go for it. I went for it. I've now be

When considering whether you should do just an eBook or a combined eBook print run, here are some considerations to weigh in your decision-making process. Are you a first-time author without a following or platform ? Releasing your first book as an eBook and selling it for free or $2.99 or less will built a following for your next book. You can begin to build your platform and create a following. Are you writing a book series ? Again, an eBook enables you to build that important following without spending a bundle to produce the book. You can release the first book for a lower price or for free and then increase the price on the next one. Are you a first-time author who can't get a publisher's attention? You can produce your ebook for a lower price and release it to build interest and create a built-in audience for you to prove your value if you opt to go traditional on the next book.

The representative from Smashwords visited our amazing Writers Who Mean Business meeting and shared his well-earned wisdom on the eBook market. An important point came out about pricing your eBook higher or lower. He noted that at the price point of $2.99 versus $9.99 that the quantity of sales at the higher price point was much lower. Yes, he conceded you make more money but you sell fewer books. At the lower price point you sell more copies at a lower price, but in selling more copies, it comes out the same price-wise, but you have reached more readers, and over time more readers creates a snowball effect. They tell their friends -- and you continue to build an all-important following. You earn the same amount of sales or perhaps more as word of mouth spreads, and if you end up with a solid following (aka fans), you can increase your price point on the second or even third book. You can also create a solid following by selling the first book in your series for free and then when you&

I am staring at a blank blog screen. I keep thinking, "I need to market my business..." I don't want to repeat the same ole thing. What do I say? Anything meaningful? Like why blogging is important, and I should be saying something here that will matter to women-owned business, business in general, and authors. What am I going to say? How about that my life is crazy and I can't tell up from down? Does anyone ever feel that way? You don't know if you're coming or going. I love being single again. I have been dating like crazy -- and that's fun. But at the end of the day, I still like that one stable point ... that one person who gets me. I do have someone like that in my life. He does get me. And here is what I should share with all single people -- and he taught me this ... don't try to control anyone. Let it be -- that is how you go with the flow and the direction of the current will scoop you up and take you where you need to go. And my next lesson,

eBooks are slowly emerging on the publishing scene as a viable, less expensive means to publish your book. The risk of losing money with eBooks is much less than print publishing, as the costs are considerably less. In working with a hybrid publisher such as 3L Publishing , the author's self-investment in his or her book is much less and much less risky. While the investment in the editing and book production is about the same, the cost to pay for printing is much less. You pay a one-time eBook conversion fee -- and we do the rest. Unlike printing, you convert your book once and then reap the rewards. We like to suggest authors do shorter digital print runs and print up 100-300 copies at an average cost of $2-$3 a book vs. $5-$7 for print on demand (think Lulu or Lightspeed). Then focus on the eBook channel. If the print version sells better than the eBook version, it makes sense to focus on the print media. Otherwise, if the eBook version sells best, authors can count on larger ov

My mantra: I make a lot of money easily and frequently I am grateful for everything I have. Today's blog is an exercise in the power of the mind to stay positive. 3L Publishing has gone through some transitions and changes. My move down south and personal challenges wrought havoc on the company. So now I am in rebuild mode. When faced with challenges, the best mindset is to know you can do it. Use what the time-tested book The Secret teaches. Focus on making money and not on the bills piling up. The more you focus on making money, the more money you will make -- and the reverse happens, too. What you think most about you attract, so pay attention to what you're thinking about. Are you thinking about the bills? Or are you thinking about opportunities and ways to make money? Also, a good friend of mine taught me this about money: Are your bills paid today? Then what are your worried about? Tomorrow hasn't come. Today is today. The bills are paid. It's all good. So kee

It's humorous Saturday so nothing serious. In my newly single status, I have encountered so many different ways men try to meet or pick up on me. I find the biggest offenses seem to almost always involve social media or at the very least something electronic. Here are my top 5 picks that we'll sarcastically call: who are you kidding ? Here it goes from the bad to the worst: "Hi" -- who ever thought that monosyllabic "hi" was somehow a great conversation starter. Just so you know ... where exactly can I take "hi"? Seems to me not very far. Texting a stranger with "how are you?" It should be more like, don't text a stranger at all. Don't ask me how I am when I have no clue in the world who the hell you are. And why I am responding to some random strange guy from area code 209 is beyond me. Posting wine, roses, love cups or anything else completely random on my FB wall. Let me back up ... I don't even know you and you'r

If I were to survey and ask authors, "What is the most important part of the publishing process?" The answers would vary but most likely be missed. Is it the book? Is it the story? Is it the character development? Is it the content for a non-fiction book? Is it the subject matter? Is it the genre? What is it? None of those things. It is very simple and one word: marketability . Can we successfully market your book to an audience that will not only buy your book but tell all their friends to buy your book? You can write a brilliant tome. Your writing can beat the competition. Your book can be captivating, award-winning, and well done; but if we can't find its audience and attract their attention enough to buy it -- none of those things matter. And for authors who feel only self-satisfaction in the idea they wrote books and don't want to take the next step, which is to sell and promote the book, then a book is all you will ever have in your hands and not cold, hard cash