Promoting via BookTok
I am intrigued and excited to discuss a major trend in book promotion: BookTok (aka TikTok). I already started building my TikTok platform. I recently read how BookTok is rapidly becoming a viable book promotion platform. According to the article “Publishing Trends: Predictions for the Book Industry in 2022” by Kaelyn Barron, “BookTok appears to be here to stay, with all trends indicating that even more authors will join the platform to market their books in 2022. So far, the hashtag #BookTok has garnered over 34.7 billion views on the platform. We’ve seen the impact of BookTok firsthand with one of our own authors, Maclen Stanley, who has accumulated over 424,000 followers and 6 million likes in just a few months since his book The Law Says What? debuted in July. Many reviewers on Amazon have commented that they bought the book specifically because they enjoyed his related TikTok videos. Book reviewers have also taken to the platform to share their thoughts on