First Word

So you're pitching your book or you've hired someone (hopefully me) to do it. I recently had a client say, he tried many times to get into Experience Life magazine (for his first book). I said, "Did you follow up after you pitched it?" He said, "No." I replied, "Fortune is in the Follow-Up," which is a great older book by Heidi Sloss we published several years ago. Follow-up is critical. Do you give up after one try? Don't give up if you want success and here's why...   How many times have you had an in-box full of email? Do you answer all of them right on the spot? Well, I do but I am the exception to the rule. I follow a strict customer service policy of being available and responsive. The only time I'm not responsive is after hours. Now, I have exceptions depending on the client. I have many casual and friendly relationships with clients where I respond regardless. We have that kind of rapport. Clients that I don&

Let's get right to the announcements section. Going on press is the second book in the "Insider's Guide" series titled The Insider's Guide for the Invisilign Patient by Dr. Barry Glaser. Meanwhile his first book The Insider's Guide to Invisilign Treatment continues to steadily sell. He's almost out of all of the print copies from the first print run right as the book is about to go from pre-sale to sale. His success is a fabulous case study in social media marketing tactics. Dr. Glaser has come up with his own methods of attracting interest in his book. I wanted to share some of them so you're inspired to try them out.   Social Media professional groups - Dr. Glaser is a member of several orthodontist-related social media professional groups where he regularly participants. Key point: participation .   Don't join groups, stay dormant, and then do what I call "hit-and-run" advertising . Social media failure point