Thursday, June 9, 2011
To Tweet or Not to Tweet
I am faced with a question: Should I start Tweeting on top of all of my other social media activities? I know you can link all of your social media, but any good marketing person knows that if it's not personalized, it's a waste of time. You have to actually nurture and pay attention to your social media. Your posts should be specific to your audience, and you should participate in the community. Anything less than that is obvious to the community participants who will be turned off by your mass responses. So the question, "To Tweet or not to Tweet?" I've steered clear of Twitter, because I do things like write this blog, manage a Meetup group, and post daily on Facebook. I am a fan of Facebook, and I am a fan of Mark Zuckerberg, a huge fan. I admire his focus and dedication to his company. From what I've read, he's not all in it from wealth and fame. He's a passionate guy who loves what he does. I can relate. I love my company, and I love what I do. And then there's the pure innovation involved in Facebook. Many of you may not realize it, but Facebook's technology is pioneering. I love the creativity. So as a die-hard Facebook fan, not sure if I feel like flitting over to Twitter. Besides, "Tweeting," really? I don't know about you, but I don't "twit," "tweet," or "trot." So I think I just answered my own question ... "sweet!"