Pitch it and They will Come!
Pitching to the media is an art form. When you're promoting a book or product or person, you pitch their stories to the media. Your aim -- to get as much media attention as possible. The more promotion out there, the more visibility, and the more sales generated. Pitching, though, cannot take the form of a monosyllabic: check out my press release ... or I have a new book on Vegas out ... or I have a new book for you. As a magazine editor in another life, I have seen it all, and I can tell you the worst failures and best successes. When publicists sent me lame product pitches that consisted of nothing more than a line or two in the pitch, I wasn't impressed. You have to get the editor to stop for a moment. Editors, producers or writers are busy. They have often daily deadlines. They have little time to stop and read what can often be hundreds of pitches per day; so make your pitch powerful. Give it a strong hook. Make it interesting. Ensure it's about a story behind somethin...