Book Marketing Tip: Book Festivals are Excellent Marketing Tools
An often-read post on this blog involves either book marketing techniques or storytelling tips. So I thought I would share what I think is the no. #1 book marketing technique that gives you the most for your investment -- festival participation. Book Festivals : find a book festival near you that specializes in your book's genre. Book festivals are typically hosted by libraries and other nonprofits and sell booth space for as low as $400. Some of the big ones are the LA Times Book Festival (tables though run around $1800 for a 10 x 10); Miami Book Festival (tables cost $400 upward); RT Book Lovers Convention (this year it's in New Orleans); and Tucson Book Festival (where else? Tucson, Arizona). What return on investment can you expect from a book festival? Direct outreach with your audience/readers . You can meet and greet would-be readers and promote your book. Point of sales , you can sell right to your readers and make some money and spread copies of your books in va...