Wednesday, March 27, 2013

Preparing for the Vengeance is Now Road Show

Getting ready for a major road show is no easy feat. We are all hands on deck with the upcoming Vengeance is Now book tour scheduled to begin April 26. We will be reporting from the road for sure and blogging our daily escapades. We will share our lessons learned in the most humorous way. Those authors interested in doing everything possible to make their books a best-seller, should pay attention to what we're doing, how we're executing it, and our results. As you begin working with any publisher or marketing professional on your book promotion, here are some key considerations:

What kind of collateral material will I need?

  • Media Kit for publicity purposes, which should include:
    • About the Book
    • Book Specifications
    • Press Release
    • Frequently Asked Questions
    • Author Bio
    • Sample Chapter Insertion
  • Bookmarks with URL to your book website and contact information
  • Book posters for parties, launches and author signings
  • Speaker's sheets (for business books) for presentations
  • Author Website, which should include:
    • About the Book
    • About the Author
    • Events and Media Materials
    • Shopping Cart to Buy the Book
  • Social Media Strategies 
Is your head swimming yet? And then you have logistics for the book tour to coordinate. Not sure where to even begin with this process? Contact us at 3L Publishing at 916-300-8012, send an email to, or log onto the website at 

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