Monday, May 23, 2011

Beyond the Iron Officially Launches

We traveled to Pittsburgh, PA this week to participate in the official launch of Beyond the Iron and join a great and festive party. Authors should never opt out of their launch parties. It gives you a chance to spread the word about your book and invite friends and family to celebrate your great achievement. Most launch parties also generate a fair amount of initial sales. I've seen authors rake in anywhere between $500 and $2,500 for one night of fun. You can't beat enjoying a great party and selling books too. Don't make the mistake of missing out on a celebration of your achievement -- and writing an entire book is no small feat. So you should be proud. Plus, you can beat the additional leverage of promoting the party too with the media! Just make sure you have a great news hook in the promotion. If you don't know what is a great news hook, call me anytime! I'll share. You can also email me at

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