Friday, February 11, 2011
Table Displays that Rock
Now I spend the majority of time pointing out what people do wrong with their marketing and PR -- it's funnier. But today, I wanted to point to a table display done right. Jolin Halstead, managing director of eWomen Napa chapter, had her incredible table display next to mine. Let me say that Jolin's incredible Fairyterra just knocked mine out. She used this very whimsical, earth-based display with beautifully packaged giveaways in little tie bags with a fantastic backdrop. Some real thought went into this display and a dash of creativity. I should have taken a picture of it. Here are some key "done-right" points: would this display have worked for my company, no. This display branded her company perfectly. She uses a self-created program to help parent-children relationships. She had her earthy fairies in this display too. It was branded with the correct colors and ideas that convey her company's image perfectly. She took the time to think her brand through, as was evident by the details. She didn't do homemade cards and make critical, common errors with her signage I see done all of the time. She definitely put her best foot forward. I think what happens when some business owners purchase a display table, they don't take it seriously enough, and thus, we see the homemade displays reminiscent of your 6th-grade science fair display. So next time you're going to do a display table, be a Jolin. Think it all through. Brand it right. And hire a professional to do your design and marketing messaging.