Sunday, February 6, 2011
All Hands on Deck when it Comes to Promotion
I've decided PR requires all hands on deck to make it work. We are promoting Daughter of the Caribbean, and I already pounded the Oprah camp pretty hard. I did get a response back from the producer -- just not what I hoped to hear. The author Norma Jennings did not let rejection dissuade her. She went in the back door. Her daughter had a friend who is friends with a producer of Jamaican decent over at Oprah. So, what did she do. She approached the friend who gladly passed it on. Not only was the producer excited, but she requested a copy for Oprah! So far enthusiasm has been great -- and we are sending positive energy toward great results. So for author who rely only on us for all openings, it's not your only avenue. Persistence is key. And persistence from all possible connections works best. Because having opened the door from all different sides only reinforces the name of the book. And maybe with enough buzz generated, we will move forward! At least that is what we want to do.