Wednesday, January 9, 2013

You Image as Your Brand

With social media, your website or blog, and your newsletter, your own image often becomes a part of your brand. One thing I swore when I left corporate America is that I would never wear a  suit ever again. I also wanted to do things my way. And I consider myself a lot of fun to work with and be around. So, when it came time to do the perfunctory head shots for social media, in particular, I was mindful of what exactly I wanted to convey about my image. (P.S., companies that put logos on social media instead of individual images, I think are missing the boat. I hate it when I'm talking back and forth with a logo ... it's impersonal and I don't know if you're a man or woman.) You will never see a boring head shot on any of my marketing materials. I am not a staid corporate executive. I will never be a vanilla girl who will bore you to work with me. And as you can see, I have played up in my image what I want the world to see -- fun, easygoing, not conservative, and about as far from vanilla anything you could ever get. Authors or executives who want to work with someone who looks cookie-cutter corporate know automatically that is not what we're about at 3L Publishing. Life is too short people! Live it the fullest. And live it your way. And if anyone doesn't want to work with someone who is absolutely vibrant and full of life then I would suggest 3L Publishing isn't your game.

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