Wednesday, January 23, 2013
Hello Kitty, Mickey Mouse and Marketing
3L Publishing world, I positioned the company to be high-quality products at a mid-range price. That way authors know they are going to receive the very best product at an affordable price, but by no means did I position the company at K-Mart or Wal-Mart prices. I do not want to be the K-Mart of publishers. While so many people like those K-Mart prices, the quality of the goods isn't so great. Ever washed a Wal-Mart shirt just once and seen the results? Just remember, you (as the business owner) decide how to position your company in the marketplace. The marketplace doesn't have to decide that for you. If you would like to do business with a company whose CEO is playful enough to drink coffee out of a Hello Kitty mug and loves Mickey Mouse, send us an email at info@3LPublishing.com or call 916-300-8012.