Who's Your PR Message to ... YOU?

-
Jill Lublin, author of Guerilla Publicity, gave a very good presentation yesterday. She spoke to San Ramon chapter of eWomen about using the power of publicity to increase business or sales. As a PR expert, I thought she was spot on, and she said something very powerful about media relations outreach -- it's about reaching your audience. What she said about pitching is to use "you" in the messaging. This book is a wonderful read for YOU. Not just the editor or producer. You're targeting their audience ... your readers or viewers. So a great pitch goes after the "you" and not the "him or the her or the person, place or thing."

Comments

Post a Comment

Popular posts from this blog

Cats are Trending - Kitty Wisdom

-
Image
  CATS ARE TRENDING Cats are getting more attention than ever before.   Last year cats began trending on the Internet and social media. We saw cats in popular TV shows like And Just Like That where the character Che gives the iconic Carrie Bradshaw a kitten. On social media such as TikTok, Facebook and Instagram, cats took center stage in groups with titles like Cat Lovers. On Tiktok, cat enthusiasts post popular cat videos on the CatTok channel. With so much increased interest in our feline friends, a new book titled Kitty Wisdom: A Cat Lover’s Guide to Adopting and Caring for Kitties is being released for the new year.   Written by author Michelle Gamble, the book is her love letter to her two kitties, Slurpee and Icee. She wrote the book in a memoir style to share her adoption journey and all of the funny, entertaining moments she has experienced with her fur babies. Gamble walks readers through the adoption process and then explores dail...
Read more

Step-by-Step Building Sexual Tension Between Characters

-
We'll do a kind of mini-workshop on the blog to show you how to build sexual tension either in a book or script. Watch the two methods I employ between Brea and her love interest Drew. Read it below, and I will deconstruct it for you to show you the slow progression and build up. Please notice, I know the entire storyline between these two, so I'm working by making subtle gestures that only an informed audience would notice, which is why you need to know where your story is going and how you intend for it to end so you can build the foreshadowing into the story. I'm not suggesting you don't let some parts of the story organically evolve, but I do know that to build the story arc you need to the end game and character flaws and motivations. So, let me deconstruct that scene for you. Notice a lot of looks pass between them (keeping the focus on the eye-to-eye contact, which is one of the keys to building sexual tension). And mind you, nothing is sexier than a forbidden...
Read more

8 REASONS I WON'T VOTE FOR KAMALA HARRIS

-
After sitting on the sidelines and watching the 2024 Presidential Campaigns, I decided I needed to address the ongoing dishonesty with a flat-out fact-checking exercise. I'm not writing to persuade you one way or the other, but rather to present facts. It's the deceit and manipulation that I cannot abide. It deeply bothers me every time I hear or see the manipulation. If you do not believe what I'm writing, look it up for yourself. No. 1 -- PROJECT 2025 IS TRUMP'S DOCUMENT -- NO! AGENDA 47 VP and opponent Kamala Harris and her campaign actively say during rallies that former President Trump supports Project 2025, a 900-page document. Trump has said on many occasions he doesn't know what that document is. He didn't write it, support or promote it. It was published by a democratic organization, The Heritage Foundation . Here is the link to the actual Project 2025; please read what the group says. It has absolutely NOTHING to do with Trump. Kamala, w...
Read more