Thursday, April 14, 2011
Who's Your PR Message to ... YOU?
Jill Lublin, author of Guerilla Publicity, gave a very good presentation yesterday. She spoke to San Ramon chapter of eWomen about using the power of publicity to increase business or sales. As a PR expert, I thought she was spot on, and she said something very powerful about media relations outreach -- it's about reaching your audience. What she said about pitching is to use "you" in the messaging. This book is a wonderful read for YOU. Not just the editor or producer. You're targeting their audience ... your readers or viewers. So a great pitch goes after the "you" and not the "him or the her or the person, place or thing."