Friday, April 8, 2011
The Big "Blog" Theory
Whenever I give my talks on building your marketing platform for your book or business, I get a lot folks who look at me with a grimace when the answer to, "How often should I blog?" comes back with "every day." Most people hold their groans only to replace it with an uncontrolled frown and a brisk, "Including Sunday?" Yes, friend-Os including Sunday. I know the horror, the horror. If you miss a weekend, don't despair; but I can tell you my analytics show that a decent number of readers show up on Sunday, because my weekly newsletter First Word (another horror ... "weekly" newsletter) drives traffic to my blog. Why do I blog so much? Is it that I have so much to say I can't constrain my type-hungry fingers? Not exactly. I watch my analytics (if you don't know what is analytics, Google it) and if I don't miraculously manage to make my fingers do the tapping, my readership drops. I know this is an ugly truth for the less prolific; but my blog and newsletter are part of my highly successful platform. This "platform" keeps me in business. Now when I mention doing a radio show on top of this, the frown does turn to an often loud groan. Suck it up people!