|Yours truly surrounded my romance|
novel cover boys.
#1 Conference attendance is key -- you want to ensure that if you're paying for booth space or a table, you will be assured of decent attendance. This year's Book Lover's conference attendance was down, but on the last day many people came in for the big-name authors. So, the last day of conference, the attendance numbers increased as did sales. New conferences are always a crap shoot, so you might want to stick with well-known conferences if you're running a tight marketing budget.
#2 Buying mood -- sometimes it doesn't matter how many people show up, they are just not in the buying mood. This can be driven by the time of year, economic mood, and even the weather. I know it's crazy, but realize you have no control over the mood of the attendees. One day of conference, they might buy like crazy and the next day, nothing. It's completely unpredictable. Just be prepared to go with the flow.
#3 People say the rudest things -- grow a thick skin. Some people have no sensor on what pops in their brains and out their mouths. I guess when people don't know you, they just don't care what they say ... mmmm-hmmmm LOL (and that is a private joke and shout for Scott D. Roberts to chuckle over).