Thursday, November 8, 2012

Do-it-Yourself Web Development -- No, No!

A website today is your most important marketing collateral. Yet even in this day and age when everyone generally knows the importance of a website, business owners continue to try and design their own, which is a colossal mistake. If we know your website is an essential marketing centerpiece for your business, why are you attempting to create it yourself? You're not alone. Many small business owners try to build their own websites? They literally waste hundreds of hours trying to "figure" out HTML. They mistakenly believe their abilities to push around a few graphics qualifies them as a graphic designer. They think that English class they took in college and got an A on a paper qualifies them as a professional writer. First, let me debunk why all three of these beliefs are fallacious.

1. Web development is an entire profession. Professionals go to college to learn how to do it. It's not something you can learn overnight. And while you might master the basics, you certainly don't have the acumen and skill to what a professional can do, which is create a "professional" website.

2. Graphic design is once again a skill and a profession. Professional graphic designers get degrees in art or actual graphic design. The belief that you can make some font look pretty doesn't qualify as skill. The graphic design programs alone required to create professional-looking graphics cost a lot of money. I don't know about you, but I don't have a copy of InDesign just sitting around my desk like it's nothing. And InDesign is what the pros use.

3. Writing is another profession. Writers are trained and have degrees from the university. What goes into writing is a lot more than the ability to write a sentence. A professional writer knows the difference between grammar and style (and yes, there is a difference). Writers who write Web content know that is a different kind of writing, and they understand how to write for the Web.

If you won't to ace out your competition, you can't beat them with a homemade website. If you would like a full-service team to not only design, write and code your website (and save you the frustration), contact us at 3L Publishing ( by calling 916-300-8012 or sending an email to

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